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About the project

Brief: To create a contemporary tea-drinking experience while preserving the rich cultural tradition surrounding tea consumption.

Outcome: The concept was donated to a pottery community in Colombo, Sri Lanka, which raised funds for an educational cause.

Client: Self Starter

Region: India, Sri Lanka

Duration: 1 month

Coffee: 30 cups

Teavana

Product Design, Branding, Strategy

The directive

Where tradition intertwines with avant-garde. 

Teavana Tea Drinking Experience lady drinking tea traditional

The backstory

India is a land of Chai(tea) drinkers.

Teavana Tea Drinking Experience cup saucer

The design

Flipping the cup & saucer upside down.

Teavana Tea Drinking Experience key visual
Teavana Tea Drinking Experience work in progress mock ups
Teavana Tea Drinking Experience how it works usage
Teavana Tea Drinking Experience branding text logo colors fonts
Teavana Tea Drinking Experience brand identity visuals business cards tote bag packaging

All Content © 2024 by Gargi Deoghare

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