Projects

Lay's Heartwork

Digital Marketing, Branding, Social Media

An interactive digital campaign celebrating the everyday heroes working to deliver joy through a pandemic.

Mountain Dew

Visual Identity, Branding, Strategy

A comprehensive visual identity system for Mountain Dew globally that can be effectively applied across various platforms and modes of communication to enhance visibility and brand recognition.

Foodle App

UI/UX, Branding, Strategy

An app to minimize packaging waste produced by food DIY kit apps and yet provide an accurate, customized experience.

Lay's Gourmet

Branding, Packaging, Strategy

Visually striking packaging to introduce Lay’s Gourmet, a premium kettle-cooked chips line within Lay's brand family.

Nik Naks

Packaging, Merchandising, Strategy

Packaging and swag that aligns with the eye-catching attributes of the Nik Naks brand, featuring the beloved mascot Nik the Nak.

Teavana

Product Design, Branding, Strategy

A contemporary tea-drinking experience while preserving the rich cultural tradition surrounding tea consumption.

Doritos

Brand Identity, Merchandising, Marketing

Range of merchandise and campaign that leverages the bold, iconic and dynamic attributes of the Doritos brand language.

Cheetos Packaging

Packaging, Branding, Marketing

Cohesive packaging that is appealing, quirky, and instantly recognizable for the Cheetos range in the Middle Eastern market

Philips Halo

Product Design, Branding, Strategy, UI/UX

A sustainable product that assists new parents in caring for their children while capturing and valuing the magnificent process of child development.

Pepsi Cola

Merchandising, Branding, Marketing

A range of uber-cool Pepsi swag that aligns with the art deco and modern interior style of PVR Cinemas.