About the project

Brief: To create a range of uber-cool Pepsi merchandise that aligns with the art deco and modern interior style of PVR Cinemas.

Outcome: The distribution of exclusive merchandise to influencers resulted in heightened awareness for the redesigned PVR cinemas and strengthened the partnership, maximizing the impact of the launch.

Client: Pepsi

Region: AMESA

Duration: 2.5month

Caffeine Intake: 65 cups

Pepsi Cola

Merchandising, Marketing, Campaign

Highlights

Fostered partnership with largest movie theatre chain- PVR Cinemas.

The thought

Where the world of entertainment converges with Pepsi Swag.

The Design

The art deco aesthetic highlights the iconic Pepsi Blue swag merchandise with stylish accents.

Pepsi Cola swag merch man in hoodie tote helmet skateboard