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About the project

Brief: To develop packaging and swag that aligns with the eye-catching attributes of the Nik Naks brand, featuring the beloved mascot Nik the Nak.

Outcome: In 2021, Nik Naks packaging refresh was launched, followed by exclusive swag distributed to handpicked influencers.

Client: PepsiCo Nik Naks

Region: AMESA (South Africa)

Duration: 3 month

Coffee: 85 cups

Nik Naks

Packaging, Merchandising, Strategy

Highlights

South Africa's most popular snack gets a refresh.

Nik Naks packaging South Africa youth

The backstory

Nik Naks resonates with the hearts of South Africa's youth. Here's to the youth of Mzansi.

Brand Accents

Vibrant,

Youthful,

Nik Naky.

Nik Naks packaging South Africa sweet chili pack

Brand dialogue

What's your Nak? Own it.

Nik Naks South Africa packaging chutney flavor pack
Nik Naks South Africa packaging sweet chili flavor pack

All Content © 2024 by Gargi Deoghare

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