About the project
Brief: A comprehensive visual identity system that can be effectively applied across various platforms and modes of communication to enhance visibility and brand recognition across all regions.
Outcome: The new visual identity's successful global launch led to its adoption in 4 more countries in APAC and AMESA. Its widespread implementation across platforms propelled it to become a top 3 soda beverage, resonating strongly with consumers.
Client: PepsiCo Mountain Dew
Region: North America, APAC, AMESA (Global)
Duration: 1.5 year
Coffee: 370 cups
Highlights
Visual Identity System (VIS) adopted successfully across North America, APAC and AMESA region.
Brand Mantra
Do the Dew means acting in a way that creates a exhilarating, damn good time.
Brand Accents
Charged,
Dynamic,
Exhilarating.
The impact
Visual Identity implementation propelled the brand to become the top 3 soda beverages.
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