About the project

Brief: To create visually striking packaging to introduce Lay’s Gourmet, a premium kettle-cooked chips line within Lay's brand family.

Outcome: Lay's Gourmet was successfully launched and very well accepted, reaching hundreds of thousands of consumers through modern and traditional retail outlets.

Client: PepsiCo Lay's

Region: AMESA (Egypt, UAE)

Duration: 4 month

Coffee: 150 cups

Lay's Gourmet

Packaging, Strategy

Highlights

Successful launch in the Egypt and UAE markets for the first time, in August 2022.

Lays Gourmet Kettle cooked chips branding letter G golden

Brand Key

Lay's Gourmet is all about the golden G.

Lays Gourmet Kettle cooked chips lady holding pack

Brand Accents

Rich,

Exquisitive,

Sophesticated.

Brand Dialogue

Indulge in exquisitely crafted experiences.

Lays Gourmet Kettle cooked chips mexican fiery chipotle pack key visual

Lays Gourmet Kettle cooked chips thai chili and lime pack key visual