About the project

Brief: To create an app to minimize packaging waste produced by food DIY kit apps and yet provide an accurate, customized experience.

Outcome: The design prioritizes accuracy, convenience, and an enhanced customer experience, ensuring that users receive the correct amounts of ingredients while minimizing waste and optimizing usability.

Client: Self Starter

Region: Open to all

Duration: 3 weeks

Caffeine Intake: 25 cups

Foodle

UI/UX, Branding

Highlights

Reduced food packaging wastage by more than 50% per consumer.

The thought

Upon my roommate's Hello Fresh order, my attention was drawn to the excess packaging waste it came along.

The Design

Creating an ingredient-centric experience that offers the freedom to select and utilize necessary ingredients as desired.