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About the project

Brief: To create a range of merchandise and campaign that leverages the bold, iconic and dynamic attributes of the Doritos brand language.

Outcome: The launch of the brand visuals and swag proved to be a game-changer, making it the fastest-growing category within the salty snacks segment

Client: PepsiCo Doritos

Region: North America, AMESA

Duration: 3.5 month

Coffee: 85 cups

Doritos

Branding, Merchandising, Marketing

Highlights

Doritos acquires market share of salty snack segment  estimated at an impressive $25 million.

The thought

The Doritos triangle is everything.

Doritos Original Logo
Doritos Brand Triangle

Brand Accents

Bold,

Iconic,

Dynamic.

Doritos Visual Identity Branding Fonts Logo Illustrations

Brand Identity

Conveys dynamic, bold flavor through impactful and truthful photography.

Doritos Merchandise Swag Hoodie Cap Sneakers Bottle Cover
Doritos Social Media Ipad Phone Instagram
Doritos Social Media Ipad Phone Facebook
Doritos Point of Sales Stock Grocery Shopping
Doritos Key Visual Pack Illustrations Branding

All Content © 2024 by Gargi Deoghare

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