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About the project

Brief: To develop a cohesive packaging that is appealing, quirky, and instantly recognizable for the Cheetos range in the Middle Eastern market.

Outcome: Cheetos experienced substantial growth within six months marking a significant milestone for the brand.

Client: PepsiCo Cheetos

Region: Middle East

Duration: 2 months

Coffee: 78 cups

Cheetos

Packaging, Branding, Marketing

Cheetos Packaging wall visual

6,200,000

impressions

Highlights

780,000

active engagements

Cheetos Packaging Chester Cheetah mascot

The thought

Cheetos is all about Chester. Chester is all about having fun with snacks.

Cheetos Packaging Chester Cheetah mascot

Brand voice

Fun,

quirky,

dynamic, cheeeesy.

Cheetos Packaging Chester Curls Twisted packs key visual

Highlights

Chester creates buzz in the Middle East.

Cheetos Packaging Chester Curls Twisted packs key visual
Cheetos Packaging Chester Curls yellow cheese pack key visual
Cheetos Packaging Chester Twisted blue cheese packs key visual

All Content © 2024 by Gargi Deoghare

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